A new Sesame Street in the Middle East.
I led storytelling efforts for Ahlan Simsim, a $100M humanitarian program from Sesame Workshop and the International Rescue Committee.
a behind-the-scenes look at how Muppets are made.
ROLE: Producer, Creative Director, Scriptwriter
TEAM: Charley Schnitt, Editor
Ahlan Simsim Launch Campaign
A $1M+ launch campaign for the new Ahlan Simsim show, including billboards, cinema spots, digital ads, radio ads, and more.
ROLE: Campaign Director, Creative Director
TEAM: M&C Saatchi World Services, Sesame Workshop Brand Creative, Jordan Pioneers
billboard art
Ahlan Simsim Press Coverage
Global PR for the launch of Ahlan Simsim.
ROLE: Communications Lead, Press Tour Director
TEAM: M&C Saatchi World Services, DKC Global
